Design the Shift

Shift the Scale

Scale your agency without adding headcount

Headshot of Charles White Fractional COO

Why Bring Me In?

Magnifying glass highlighting the text '+25% Capacity' over background of a spreadsheet showing current hours and new hours for various entries.

Agency founders hire me when growth outpaces their systems.

I install the operating model that lifts margin, expands capacity, and gives leaders their time back.

Your revenue’s in the millions. You’ve added layers.

Now every day is triage… onboarding stalls, handoffs slip, overhead creeps, and you’re back in the weeds instead of leading.

Here’s where I step in.

Magnifying glass focusing on the text '+15 Hours Reclaimed' over a grayscale schedule or timeline in the background.

I uncover how your team actually works, design systems and tools around it, and lock the changes in with training so they stick.

The payoff is real:

  • Onboarding cycles cut in half

  • Capacity up +20% without new hires

  • Gross margin lifted 3-8%

  • You become free to focus on growth and relationships instead of firefighting

I don’t show up as a consultant who drops a deck and leaves. I show up as your partner.

I’m part strategist, part operator, part builder.

And here’s the truth: the cost of not fixing this is greater than you think. (Try out the Value Calculator)

  • A white digital timer with a black circular face displaying a bright blue right arrow.

    Onboarding Cycle Time Reduced by 30-60%

  • Icon of a person with a blue outline, indicating a restroom sign.

    Capacity Up +20% Without New Hires

  • A digital icon of a line graph with an upward trend and an arrow, indicating growth or increase, on a white background.

    Gross Margin Per Project Up 3-8%

  • Close-up of a digital timer or hourglass with a gray frame and blue liquid inside indicating time remaining.

    Leadership Time Reclaimed 10–15 Hours/Week

Services

Business Blueprint

Clarity in 30 days. We uncover inefficiencies, map your workflows, and deliver a financial impact model with measurable priorities.

Built on design thinking principles, so your leadership can act with confidence right away.

Learn more

Agency Systems Sprint

A strategic partner for agencies scaling beyond founder-led operations.

Ongoing systems leadership, accountability cadence, and governance to sustain growth long term.

Learn more

Fractional COO Retainer

In 90 days, we install the systems your agency needs to scale: streamlined onboarding, reporting dashboards, automated workflows, and team adoption.


Built with rapid design and testing so results hold, not fade.

Learn more

Value Impact Calculator

See the measurable gains your agency unlocks when systems work as they should.

Scenario These presets change assumptions for margin lift, leadership time reallocated, and capacity without new hires, plus KPI targets for rework reduction and onboarding cycle time. Dollar totals exclude KPI items to avoid double counting.

Margin lift

Improved delivery raises gross margin

$0

Leadership leverage

High‑value time redirected to growth

$0

Capacity expansion

More work shipped without new hires

$0

Operational KPIs

Rework reduced target0%
Onboarding cycle time reduced0%

Total annual value

$0
Assumptions
Conservative
  • Gross margin +3 points
  • Rework reduced by 20%
  • Leadership time reallocated 5%
  • Onboarding cycle time reduced by 30%
  • Capacity up by 15%
Likely
  • Gross margin +5 points
  • Rework reduced by 30%
  • Leadership time reallocated 10%
  • Onboarding cycle time reduced by 45%
  • Capacity up by 20%
Stretch
  • Gross margin +8 points
  • Rework reduced by 40%
  • Leadership time reallocated 15%
  • Onboarding cycle time reduced by 60%
  • Capacity up by 25%

Totals include three non-overlapping levers: margin lift, leadership leverage, and capacity expansion. Your Rework waste slider scales margin lift (more waste means more headroom). Your Onboarding share slider scales capacity. KPIs show targets for rework and cycle time; totals still avoid double counting. Baselines: rework 12%, onboarding share 20%.

Contact

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